BFCM is always a good time for our clients. Whilst competition is always fierce and CPMs skyrocket good copy and creative will always prevail. And this ecommerce client (who have a strong product-market-fit and striking USPs) were able to end Black Friday happy after we generated them $7,500 from just a $1,100 ad spend.
After scaling them to $50,000/mo we are looking to add some predictability and consistency day to day, before looking to once again scale to and beyond $100,000/mo.
After signing with us and implementing our 3 step mastery system they have consistently made $40,000/mo in pure profit, with Black Friday being a stand out day for them.